Long regarded in the trade as the font of all wisdom Budweiser Budvar’s sales and marketing director, Neville Hall, retired this week with 37 years in the business, the last right of them with Budweiser Budvar UK, under his belt. It seemed appropriate then that it should be immortalised on a font clip at one of his favourite watering holes, the Square Pig in Holborn, also the venue for his leaving do. Manager of this Capital Pub Company outlet, Emma Burton, who devised this unusual tribute is shown here presenting Hall with a picture of the customised font.
Hall who has been the driving for behind the dramatic development of Budvar draught admitted that he couldn’t think of a better way of being immortalised than on a font clip. For her part Burton said that for her Hall was “Mr Budvar” and he was the embodiment of the excellent service that the company had always given the Square Pig.
