Budvar’s Packaged Sales In London Storm Ahead
On trade sales of packaged Budvar in London stormed ahead in the last quarter showing a stunning increase of 101.6% according to CGA Data figures which show total packaged lager growth for the area as 4.7%. This is due, according to Budvar’s Marketing Controller Ian Moss, to a mini “shock and awe” campaign run by the company in the inner London area.
“We are delighted with the results” says Moss “By concentrating our forces we have achieved the goals we set ourselves. What we set out to do was not to increase distribution significantly but to push up rate of sale. As this went up 429% in the quarter I think you can say we got a result, and one achieved without any significant discounting, so value has held up”.
On the draught front in the UK generally the news is also good. In a sector which has registered a 5.6% decline nationwide Budvar grew by 3.6%, largely driven by a 16% growth in distribution. Total value of draught sales also grew by 6% during the period- demonstrating that Budvar continues to succeed on the strength of its quality.
2010-12-10
